Technology is rewiring our expectations for how we experience the world, and buildings are no exception. Though commercial real estate has lagged behind other sectors in digital transformation, recent shifts in the market are forcing your customers to innovate to stay competitive. What is your business doing to become more customer centric?Commercial tenants are increasing the demands they place on the buildings they occupy. The rise of co-working, the growth of the building wellness movement, and the increasing imperative to reduce building operating costs are driving real estate owners to develop new approaches to the way they run their buildings. Many of the solutions they are implementing utilize technology to deliver the dynamic, healthy and engaging spaces that tenants are demanding.
In short, digital transformation is enabling commercial property owners to become more customer centric. Eventually all parts of the building ecosystem — including service providers — will come under the same type of scrutiny. In today's environment, it's no longer enough to meet expectations — HVAC services companies will also face pressure to differentiate and enhance their service offerings, or risk becoming obsolete.
So how can your HVAC services firm become more customer centric?
Data capture and management is the backbone of any technology solution, so as a strategic first step, you should adopt a data analytics solution to underpin your activities and ensure you are making data-driven decisions. A data analytics solution designed to capture, manage and use insights from building performance data will help build a more agile, customer-centric business that allows you to spend less time working re-actively and more time innovating.
When data is shared, everyone is on the same page and the best outcomes can be achieved for your clients:
- Improved tenant experience: In a recent Verdantix study, 91% of US real estate decision-makers indicated that improving building occupant comfort was a high or medium priority for their firms. Ineffective, reactive maintenance can yield poor indoor temperature and air quality, which negatively impact tenant experience. With data analytics, comfort issues are identified immediately rather than when building users complain. Notification of faults occur when they are easy to fix, not when a major incident hits. And inefficiencies in equipment can be pinpointed with accuracy without the need for a service technician to spend significant amounts of time trying to diagnose a fault. More effort can be spent improving a building’s indoor environment, reducing energy consumption and enhancing tenant satisfaction.
- Enhance HVAC asset reliability and service life: In large commercial buildings, HVAC equipment and maintenance can eat up a large portion of your client's operating costs. Data analytics solutions can identify simple strategies, like optimizing free cooling and economy cycles, that reduce wear and tear on your client's equipment and don’t require any capital investment. Increase your customer's ROI on their costly HVAC equipment by ensuring it runs at the necessary capacity.
- Reduce operating expenses with enhanced efficiency: Identifying energy waste events is a quick method to recover cost savings for your clients. Often equipment is on when it shouldn't be, for example, on weekends, out of hours, or even running 24/7. Simple fine-tuning measures to the BMS can deliver huge savings and increase your clients' operating budget without a cent of capital expenditure.
Armed with information accessed through data analytics, HVAC services businesses can work smarter with building data to directly improve the customer experience.